Answer: 4. analyzing the audience.
Explanation:
Crafting a message should be specific to the audience and must be appealing in a sense that can modify the ideas of people. The crafting of message must be dependent upon issues of the people, must address the needs and requirements of target audience. The crafted message must be concise, active, positive and must be brief. For making an effect over the target audience a thorough analysis is required which will require a significant amount of time.
