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what are the similarities and differences between clv and customer equality these two measures? discuss the strengths and weaknesses of these approaches for measuring customer value. of

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david8644

Answer:

Customer equity is the sum of all of our CLV's

Explanation:

CLV or customer lifetime value represents the profit that our customers give the company during their commercial relationship with us, while the customer equity is the sum of all of our CLV's, meaning that one is a macro and the other one is a micro reality, both are a statistics that can give us better information for decision making when we are targeting and creating products.

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